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gitti conscious beauty

gitti conscious beauty

Redesign with playful set builder.

At gitti conscious beauty, the mission is already in the name - "conscious"- conscious. The brand wants to rethink beauty and approach it more consciously. In order to convey this approach in the best possible way, we redesigned the store. As part of the redesign, we developed a set builder that allows customers to playfully put together their own combinations of products. At the same time, the usability and performance of the store were optimized and new international markets were opened up. 

Services

Redesign

Custom Theme

Performance

Conversion Rate

Tracking

Compliance

Custom App

Internationalization



Technologies

Shopify Plus

Klaviyo

Judge Me

Zenloop

gitti homepage

gitti conscious beauty

No more animal products in nail polish and cosmetics. As a beauty brand, Gitti conscious beauty is all about decorative cosmetics. From nail polish and lip care to hand and nail care products,

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all products are plant- or water-based, natural and vegan. Innovation and sustainability are very important to gitti. 

Custom Theme

The theme, specially developed for gitti and tailored to the new requirements in function and design, enables not only a user experience but also optimal performance. Functions such as the set builder playfully invite customers to create their own sets. In addition to the mobile-first approach, high demands were also placed on the desktop version. This ensures the best possible usability on all end devices. 

Set Builder_Plant Collection_gitti

Set builder

Why actually predefine sets? To enable an individual and personalized purchase, visitors can easily create their own product bundles and creations in addition to the predefined sets. Predefined categories and collections make it easy to select products.


In combination with custom theme and Shopify Plus feature - Shopify Scripts - technology was developed to enable seamless selection, ordering and delivery at a lower price. 

Set Builder_Plant Collection_gitti

Set builder

Why actually predefine sets? To enable an individual and personalized purchase, visitors can easily create their own product bundles and creations in addition to the predefined sets. Predefined categories and collections make it easy to select products.


In combination with custom theme and Shopify Plus feature - Shopify Scripts - technology was developed to enable seamless selection, ordering and delivery at a lower price. 

Set Builder_gitti

Performance

Set builders, videos, tracking and sufficient content take their toll - most of the time! In order to ensure that the elaborated usability also works optimally, high performance is needed. By developing a custom theme for Shopify Plus, the performance bar for pagespeed was set high right at the start of the project. To keep it that way, the performance is permanently monitored and optimized after the integration of new features. The result speaks for itself.

Smartphone-Mockups_gitti
Smartphone-Mockups_gitti

Summary

The brand shines in a first-class online store that embodies gitti's mission through an inspiring user experience. In a long-term partnership, we will continue to drive growth together in the future.