Naturana_Frau in Unterwaesche
Naturana_Frau in Unterwäsche

NATURANA

Traditional brand in modern design

Naturana with more than 100 years is the traditional brand in the underwear segment. To start in e-commerce, the store needed to be simple in design and particularly user-friendly. To achieve this approach, we developed a special user experience design. In order to be able to optimally manage the variety of products for different channels, a product information management system (PIM) was set up in combination with Shopify Plus.

Services

UX Design

Theme Development

ERP Integration

Ongoing Success

Private App Development


Technologies

Shopify Plus

Naturana_Homepage_Srollshot
Highlights
Naturana_T-Shirt BH_Frau lachend

PIM System

In order to be able to optimally manage the variety of products for different channels, a special product information management system was developed in combination with Shopify Plus. This allows the individual product variants to be displayed on the category pages as well as on the product pages. Through the PIM system, products are divided into different color variants and displayed under the corresponding categories. Related variants are summarized so that the customer can be offered all options of an item at a glance. 


Summary

Based on Shopify Plus, an online store has been created that allows for flexible and quick adjustments in order to optimally incorporate promotions and new collections. Focus is on a high usability for both the customer and the store operator.

.
Homepage und Produktpagaes_Naturana
Homepage und Produktpagaes_Naturana