Otto Wilde Grill
Otto Wilde Grill

Otto Wilde

New possibilities via augmented reality

By migrating the store system from Woocommerce to Shopify, new possibilities in the design and function of the store were to be made possible. In order to highlight the user experience as best as possible and to make the barbecue experience even more tangible for the customer, a product configurator was developed. Based on augmented reality, the customer can individually assemble his outdoor kitchen. As part of the replatforming, the store was developed for Switzerland and the U.S. at the same time.


UX Design

Theme Development

AR Product configurator



Shopify Plus



Otto Wilde_Homepage


Otto Wilde is a grill start-up company from Düsseldorf. In addition to electric and gas grills in all sizes, you can configure your individual outdoor kitchen with accessories that should not be missing in any outdoor kitchen.

An exclusive app from Otto Wilde rounds it all off and lets you control the devices smartly.

AR Product configurator

The migration of the store system made it possible to integrate a product configurator via augmented reality. The customer can customize his purchase and playfully configure and assemble the products in 3D. Through a 360 degree view, a native representation of the products is made possible. An exclusive app from Otto Wilde Grillers rounds it all off and lets the devices be controlled smartly.

Otto Wilde_Smartphone Mockups


Starting with the product selection to the product composition to the usage - at Otto Wilde Grillers even barbecuing becomes a digital experience. Through the AR product configurator, the purchase can be individually adapted to the wishes of the customer.