Whether in sports or in everyday life - Revo focuses on high quality and functionality with a wide range of eyewear. Revo conducts over 45% of its operating business via online retail. New functionalities such as a virtual fitting of the glasses or the possibility of a purchase on prescription are intended to cover an even wider range of the target group. It is child's play to test the glasses virtually from home and order them on trial using the try now-pay later function.
Redesign
Custom Theme
Performance Optimization
Internationalization
Tracking
Shopify Plus
Klaviyo
Yotpo
Zendesk
Prescription Model
Thanks to a newly introduced prescription model, it will be possible to buy prescription glasses online in the future. Product pages can be customized accordingly and enhanced with a special input mask. This makes it child's play for the end customer to put together frames, colors and lenses for some models and order them on prescription according to their prescription.
Product stickers
As part of the redesign, the focus was increasingly on usability and the customer journey. By integrating stickers, each product can be customized and tagged accordingly. New products, as well as products on sale, can be individually marked and will increasingly attract the attention of the end customer in the future.
The function can also be used to integrate Auto-Apply coupons. Tagged products receive an automatic promo code in the checkout and are reduced for the store customer at the checkout. The function enables temporary promotions on individual products.
Virtual Try On
To keep the ordered selection and returns as low as possible, visitors to the store will be able to test glasses virtually in the future. The "Try me on" button opens a showroom that enables virtual try-on via augmented reality. Using a live camera or an uploaded photo, customers can test new glasses and find the model that suits them best.
Summary
Based on Shopify Plus, it was possible to incorporate many new features. Product stickers and auto-apply coupons in the checkout can be playfully integrated and individually designed. With the virtual live try-on, shopping also becomes an online experience and increases customer satisfaction. The redesign has created a store that not only shines visually - the performance is also impressive.