Rollei is currently the brand for photo, film and the matching equipment on the European market. In addition to numerous types of cameras and professional photo accessories, Rollei focuses in particular on high-quality tripods and is establishing itself as the market leader in this area. Despite the large amount of product information required, usability and user experience were always the focus during the migration to Shopify Plus.
UX Design
Custom App Development
Custom Product Pages
Checkout Customization
Consulting & Coaching
Support
Shopify Plus
Klaviyo
Klarna
Judge.me
individual product pages
In addition to the migration to Shopify Plus, the data migration and the expanded presentation of the products were among the most important tasks. In order to provide customers with the best possible information about the product range and the individual products in detail and to advise them in the best possible way, the product pages were equipped with comprehensive and very specific content. In this way, as much product information as possible can be displayed. At the same time, we guarantee the customer simple and intuitive usability.
Checkout Optimization
Not at home when your order is delivered? To ensure delivery to DHL Packstations as well, the checkout has been specially extended. To additionally minimize the error rate in delivery, we have extended the tool with a mask that shows the customer all packing stations in his area. This means that the exact address of the Packstation does not have to be entered manually by the customer.
Checkout Optimization
Not at home when your order is delivered? To ensure delivery to DHL Packstations as well, the checkout has been specially extended. To additionally minimize the error rate in delivery, we have extended the tool with a mask that shows the customer all packing stations in his area. This means that the exact address of the Packstation does not have to be entered manually by the customer.
Summary
Based on Shopify Plus, a store was created that specifically focuses on the brand's products. Through the migration from Magento, an improved usability for the customer could be achieved.