Wholey_Case Study
Wholey_Smoothie Bowl


A brand with a clear mission

Wholey is all about natural and vegan products for your breakfast. With the most various versions of bowls, the Berlin food start-up tries to capture the breakfast tables and to change eating habits sustainably. To bring the brand's mission to customers, we performed a migration of the store system from WooCommerce to Shopify.


UX Design

Theme Development

Performance Optimization







What's behind Wholey

Get a healthy start to the day! With the most diverse versions of bowls, the Berlin food start-up is trying to conquer the breakfast tables and change eating habits permanently. From the ingredients, to the packaging, to the

working conditions and shipping - Wholey focuses in particular on fair and environmentally conscious conditions and transparency, in addition to healthy products. 


UX Design

Vegan diet is one-sided and doesn't offer many options? Wholey is of a different opinion. The new design of the store convinces with bright colors and shows you how colorful and diverse a healthy and vegan breakfast can really be.


Performance Optimization

To improve the performance of the store, we performed detailed analyses and were able to increase the conversion rate of the store and keep shopping cart abandonments in the checkout as low as possible through targeted optimizations. 

Wholey_Case Study


With the new design based on Shopify, we managed to focus on the brand's mission. The result is a modern store that shows how colorful healthy nutrition and sustainability can be and at the same time benefits from improved performance.