Lack of flexibility, cumbersome workflows and multiple domains - Yaasa's e-commerce system was reaching its limits, especially with its international growth.
The aim of the project was to manage the various shops and the brand's content blog from a single platform. The existing shop structure was to be kept as lean as possible, so that the individual shops could be rolled out internationally in the best possible way.
Migration
Internationalization
Client Success
Shopify Plus
Shopify Flow
Shopify Markets
Judge.me
Klaviyo
Sendcloud
Healthier and more productive at the office
Founded in 2016, Yaasa set out to change the way we work. Yaasa makes height adjustable desks and other office furniture that adapts perfectly to the user's needs.
This gives the company greater convenience and productivity in the workplace. In order to best position itself internationally, Yaasa was looking for a shop system that offered room for flexibility and growth, yet was easy to use.
Migration
With three content top-level domains and seven different shop subdomains, the e-commerce system had reached its limits. A shop system migration was the way to go. Shopify Plus provided Yaasa with a technically fast and straightforward solution. At the same time, the migration resulted in a 50% increase in global shop traffic within a very short period of time.
Shopify Markets
Yaasa relies on Shopify Markets to best position itself internationally. We were able to migrate all existing shops and the content blog to one domain. Due to the reduced workload, time to market was improved by almost 300%. Shopify Markets provides Yaasa with the right solution and the flexibility to continue growing internationally.
Shopify Markets provides Yaasa with the right solution and the flexibility to continue growing internationally.
Shopify Flow
Before the relaunch, many of the brand's processes were handled by a 3PL service provider. By connecting to Shopify Plus, some manual processes could be fully automated after the migration. As a result, some processes can be standardised across the team, saving work, time and, most importantly, money.
“Before migrating to Shopify, many of our E-Commerce processes were outsourced to third parties. With Shopify Plus, we now are in full control of every touchpoint that our customers have with our brand and can provide them with a delightful end-to-end user experience.”
Summary
By migrating to Shopify Plus, both the individual shops and the blog could be moved to one domain. For Yaasa, this has meant a significant saving in time and effort, as well as maximum flexibility.
Thanks to the unique user experience, the bounce rate has also improved by 10%.
With Shopify Plus, Yaasa is ideally positioned for future international growth. In order to stay on the cutting edge of technology, we will continue to support Yaasa as part of our Client Success Programme. After all, even after a shop has been successfully launched, constant optimisation and development is essential.
