Custom Theme Development
Client Success
Ljubav stands for sustainable streetwear and the creative spirit of rapper RIN. Influenced by local values and international collaborations such as Hugo Boss and Nike, Ljubav is more than fashion - it is a lifestyle.
The online shop had to reflect this spirit. Functional, but without a brand vibe, a new design was needed that would put Ljubav's identity authentically and strongly in the digital shop window.
The existing Shopify store for Ljubav did not meet the brand's high standards. To realize RIN's vision, a unique and modern online shopping experience was needed—one that clearly reflects the connection between music, fashion, and lifestyle. The challenge lay in developing a custom theme that emphasizes Ljubav's identity while optimizing usability and performance.
UX Design & Custom Theme
UX Design & Custom Theme
In close collaboration with Ljubav, we developed a custom UX design and a tailor-made Shopify theme that perfectly showcases the brand. The shop captures the atmosphere of RIN's music and offers fans a unique shopping experience. With optimized usability and performance, shopping becomes a pleasure. The new online store positions Ljubav to captivate its growing fan base effectively.