Shopify Kosten im Überblick

The Shopify plans at a glance

Shopify costs and which Shopify pricing plan is just right for your e-commerce success: we guide you to the perfect choice!




After your 14-day Shopify free trial, you'll need to decide which Shopify plan is right for you. We'll explain which Shopify plan is right for your e-commerce business and where the key differences are.

How much does Shopify cost?

There are monthly costs for your online store - but Shopify automatically takes care of all technical issues like hosting and security for your store as well as constant updates and much more. In addition to the fixed Shopify costs, which vary depending on the pricing plan, there is a transaction fee for your payment processing. With the right choice of payment providers, this already includes the transaction fee that the payment provider collects from you anyway. Normally, you do not have to expect any real additional costs here. When looking at the individual pricing plans of Shopify, it should always be noted that the prices are given in US dollars, so they can fluctuate monthly depending on the exchange rate.

What happens when your trial ends?

As a long-time Shopify partner, we are convinced that Shopify is the best platform to build and grow your e-commerce business. That's why we've put together the perfect guide to lead you to the right Shopify plan. Different Shopify pricing plans are each suitable for different businesses. That's why finding the right plan for your business might not seem easy at first. In addition, the conditions of the payment options, on which you should take a close look. We like to create clarity for you.

The different price plans and the respective Shopify fees in the overview:

  • Basic Shopify costs $29 per month
  • Shopify for 79 US dollars per month and
  • Advanced Shopify for $299 monthly fee
  • In addition, there is Shopify Lite and the enterprise solution Shopify Plus

Shopify Kosten: Die Pricing Plans von Shopify in der Übersicht


The Basic Shopify Plan is the start of your own online store with Shopify. You get a complete Shopify store and an integrated Shopify blog (like the one you are reading right now). Your online store includes an unlimited number of products, Shopify's fraud risk analysis tool, working with discount codes, a free SSL certificate to ensure the security of your transactions, and 24/7 assistance from Shopify support. On top of that, you get a whole lot of features and functions that we can't even list them all here.

How much does Shopify Basic cost?

The basic plan costs $29 per month. In addition, Shopify takes a transaction fee of 2.4% +0.25 USD for each order. Wie oben erwähnt, sind hiermit aber zumeist schon die obligatorischen Gebühren der Zahlungsdienstleister abgedeckt.

Zum Vergleich: eBay berechnet eine Gebühr von 10% der gesamten Bestellung, einschließlich der Versandkosten. Paypal berechnet noch zusätzlich 3,4% + 0,25 €. Amazon berechnet ein Minimum von 7% und ein Maximum von 45% je nach Artikel und Kategorie. Compared to these providers, Shopify has the lowest fees in the industry, so you can fully control your profits.

The Shopify Plan

The most frequently chosen Shopify plan. Shopify support is available 24/7, Shopify's fraud risk tool, discount codes and free SSL certificate are also included. One of the most important differences from the Basic Shopify plan is the "shopping cart recovery" for your customers. In most cases, one recovered cart already covers the price difference between this plan and Shopify's Basic plan.

How much does the Shopify plan cost?

The Shopify plan costs $79 per month and Shopify's transaction fees drop to 2.1% + $0.25. Considering just the Shopify fees, that's not an insignificant jump from the Basic plan, however shopping cart recovery is a very valuable feature. In accordance with the Baymard Institute, a full 69.57% of on-line transactions ended in 2019 with a abandoned shopping cart. On the other hand, there are studies that have determined in 75% of shopping cart abandonments the intention to return later and continue shopping. Shopping cart recovery is therefore an ideal way for you to accept and convert potential customers.

The Advanced-Plan

The Shopify Advanced plan is an enlarged version of the Shopify plan. The main additions are 15 staff accounts and third party shipping calculation. This is essential for businesses that outsource their delivery due to the large number of products. You additionally have access to advanced reporting in reporting. This, in turn, is useful for companies that sell many products and want to generate data for specific collections or product types.

How much does the Shopify Advanced plan cost?

The Shopify Advanced plan costs $299 per month with a transaction fee of 1.8% + €0.25. However, you get a lot of bang for your buck here as well. The Shopify Advanced plan is just right for established businesses that have already achieved some success in e-commerce and want to grow further.

When should I change my Shopify plan?

Basically, you can switch between the individual plans at any time. This is true not only for upgrading, but also in the other direction. If you have just started your business, we recommend you to start with the Basic Shopify plan and upgrade step by step. If you've already built a business and want to switch to Shopify, check out our other recommendations here.

Which plan is best for me?

The best and cheapest tariff can be determined on the basis of the functions, but also on the basis of your sales: If your monthly turnover is between 0 and approx.18.000 €, you should stay with the basic plan if you don't need the advanced features. From a turnover of approx. 18.000 € per month we recommend, alone because of the fees, the Shopify plan. At the latest from a monthly turnover of approx. 50.000 € we recommend the upgrade to the Shopify Advanced Plan.

transaction fees

In addition to Shopify fees, transaction fees should also play an important role when choosing your pricing plan. If your business already generates a lot of revenue every month, it may make sense to choose the Shopify plan or even the Shopify Advanced plan, as the commission will be significantly lower.

Shopify Kosten: Die Transaktionsgebühren und die Wahl der Zahlungsanbieter

Choosing the right payments & payment gateways

When using Shopify Payments, the additional fees for manual payments such as bank transfer and invoice are waived.


Payment processing costs

Whether you are a customer or an entrepreneur, everyone knows that choosing the right payment provider is one of the decisive criteria. It's no wonder that many payment providers also want to earn money from your sales. It gets complicated when you want to integrate multiple payment providers - and that's exactly what you need to do to sell successfully. Often you have a confusing influx of payments, receipts and especially fees to manage. In addition, all processors want to be neatly integrated into the store and should not prevent your customers from completing the transaction through unnecessary redirects and additional input masks. You save yourself all that by using Shopify Payments. The setup is automatic and you can immediately integrate all important payment providers in your online store. You'll find all your customers' payments, whether with PayPal, credit card, Klarna, ApplePay, etc. directly in your store dashboard and don't have to worry about anything else. We've already explained above how this also saves you transaction fees. From our point of view as Shopify experts, Shopify Payments is therefore unrivaled and makes your life easier.

Shopify Lite

Shopify Lite is the most basic package of Shopify. Here, it's all about adding Shopify functionality to your social media accounts, selling directly to your Facebook audience, and adding a so-called Buy button to an existing website or blog. The Lite plan makes sense if you only have a limited number of products or if e-commerce is only on the periphery of your actual business. Shopify Lite can be added for $9 per month.

About the Author:

Sarah - Shopify Expert & Branding Specialist



  Shopify Expert & Branding Specialist